daisypatchdesigns

My Etsy shop: promoting for free or almost free

Posted on: July 12, 2011

Ever since I opened my Etsy shop, I’ve been combing the Internet for ideas on how to market my shop for free.  I’m not ready to put some cold hard cash into marketing just yet, although this may change in the future.  I think there are plenty of creative ways to promote your shop without shelling out any dough. 

Here’s what I’ve done up to now:

Free business cards and return address labels through Vistaprint

Although this option is not quite free, if you play your cards right, you can get free products and pay only for shipping.  I put my shop’s website address and my contact info on the front.  I did not yet have this blog or my Facebook page when I first ordered these so I write that information on the back.  When I send out an order, I include a few cards for the buyer to share with others.

Facebook and Twitter

I have my blog set up to automatically post my blog entries to both of these social media sites.  I must admit that I don’t often get a chance to update each of these sites individually which is something I’d like to do more often.  I’m still trying to get a hang of the best way to use Facebook to promote my Etsy shop.  There is an Etsy application that you can use on Facebook which displays your new listings.  I’m still trying to figure out Twitter and how to best utilize this tool. 

Re-listing items and adding one new item per week

Back in May, I tried listing one new item per week, and then renewing listings so that I had a new listing everyday.  By using Craftopolis, it makes this task easier and I find that with the updated listing tool on Etsy, it is all that much quicker to list new items. 

My next steps:

  • Try to blog everyday and hold one giveaway per month;
  •  Try a Google Ads through a free promotion I received;
  • Update my Facebook page more regularly;
  • Promote my products on other websites;
  • Visit like-minded sites and leave comments;
  • Tweak my photos;
  • Make more items.

We’ll see how all of that goes.  Hope it’s not too much of a tall order 😉

So what do you to promote your Etsy shop that has worked well with you.

 

 

 

 

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